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娱乐下载的增长及预测石安TechWeb博客shianblogtechwebcomcn

发布时间:2020-03-12 12:44:49 阅读: 来源:电泳加工厂家

娱乐下载的增长及预测 石安/翻译

2006年,免费的用户上传在线视频内容得到了爆炸式增长。现在看来,2007年将是付费音乐、电影和电视内容获得快速增长的年份。

在不久的将来,绝大部分数字内容将广泛分布于网上,数字音乐在这方面已经表现优异,2007年,我们将看到电视和电影产业也会进一步涉猎到数字领域。

这种波浪式效应将被广泛感受到。

2005年,美国消费者在数字音乐、电影和电视的消费金额为13亿美元,eMarketer预测,该消费到2010年将接近78亿美元。

“2006年,ITUNES成功地将其产品线延伸到包括电视、电影的下载,亚马逊、美国在线也开了他们自己的数码下载店,付费内容市场势必快速增长。”eMarketer的资深分析师,同时也是《新数码下载:音乐、电影、电视》报道的作者Ben Macklin说,“虽然愿意付费数字内容的网民数量在增长,但这个数量仍只占那些经常上网浏览或听在线多媒体内容的网民的一小部分。”

今后几年,除了用户将直接消费数十亿美元在数字音乐、电视和电影上外,大量的媒体广告也将在预测期间快速增长。

“ITUNES等提供的在线音乐服务已经延伸到美国以外的市场,数码音乐的销售在快速增长。”Macklin先生说。

根据国际唱片行业协会(IFPI)的最新数据,2006年中期,唱片音乐11%的销售额通过数字下载或订阅(含手机音乐)产生,这比2005年底增长了5.5%,增长率是半年前的两倍!

icrossing的数据表明,最热门的在线购买媒体形式是数字音乐,然后是彩铃。至于付费视频内容,11%的受访者表示正在或有意购买电影,相比之下,只有6%的受访者愿意花费在在线电视节目上。

“ITUNES的经营模式在音乐方面已经行之有效,但是否同样适用于电影领域?”Macklin先生问道,“亚马逊、GUBA、Movielink、Movieflix、Cinemanow、AOL等都希望如此,2007年看起来是我们对此确认的一年。”

ZT原文:

Entertainment ****s Are Up — What’s Next?

JANUARY 11 2007

Free user-generated **** video content exploded in 2006 and now 2007 looks like it will be a bumper year for paid music movie and television content.

The majority of all digital content will be distributed over the Internet in the near future and while that process is well under way in the music business 2007 will see the TV and movie industries dip their toes in the digital waters.

The ripple effect will be widely felt.

eMarketer forecasts that US consumer spending on digital music movies and TV which was $1.3 billion in 2005 will approach $7.8 billion in 2010.

“In 2006 iTunes successfully expanded its product line to include TV and movie downloads and with Amazon and AOL opening their own digital download stores the paid content market is set to rapidly grow” says Ben Macklin eMarketer senior analyst and the author the new Digital ****ing: Music Movies and TV report. “While a growing amount of Internet users are paying for digital content that number still represents only a small fraction of the Internet users who regularly view or listen to **** multimedia content.”

In addition to the billions of dollars that will be spent by consumers in the coming years on digital music TV and movies rich media advertising will also expand rapidly over the forecast period.

“As **** music services such as iTunes have penetrated markets outside the US digital music sales have increased rapidly” says Mr. Macklin.

According to recent data from the International Federation of the Phonographic Industry (IFPI) 11% of recorded music sales in mid-2006 were digital downloads or subscriptions (including mobile music) up from 5.5% at the end of 2005 — double the rate in only six months.

Data from iCrossing indicate that the most popular media type purchased **** is digital music followed by ringtones. As for paid video content 11% of respondents indicated buying or attempting to buy movies compared with 6% for **** TV shows.

“The iTunes model has worked for music but can it work for movies?” asks Mr. Macklin. “Amazon GUBA Movielink Movieflix CinemaNow AOL and others are all hoping that it can and 2007 is likely to be the year when we see if it does.”

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